I am the social media manager for Nothing Bundt Cakes, the number one specialty cake brand in the United States, with more than 2.5 million followers across Instagram, TikTok, and Facebook. I oversee the brand’s full social presence, including content strategy, concept development, campaign planning, reporting, photoshoot direction, and community management.

At Raindrop Agency, Nothing Bundt Cakes is my primary client, and I work closely with creative, strategy, and production teams to deliver high-performing content that supports ongoing business and brand goals. I create monthly content calendars, write creative briefs, direct UGC creators anf Influencers, and help shape the evolving visual and narrative identity of the brand. I also support additional social media clients across the agency as needed.

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