^Summary

Led the planning and execution of social media campaigns for Brilliant Black Minds, including video and graphic asset creation, copywriting, and coordination with cross-functional teams. Managed posting schedules, optimized content for engagement, and leveraged analytics to inform strategy, resulting in consistent audience growth and increased program awareness.

• Helped build the company’s LinkedIn page from inception, shaping brand tone and strategy, resulting in an 86% increase in engagement in 2025. With top posts reaching over 100,000 impressions and generating 1,500+ engagements.

• Increased candidate and member application rate through talent branding, with 15% of new members directly linked to my outreach and influencer marketing.
• Partnered with Tennis legend Serena Williams on a major campaign announcing membership surpassed 10,000 members.
• “Faces of Brilliance” article series boosted application interest and strengthened the community’s thought leadership presence. I interviewed, wrote and edited each article. Creating graphics, video clips, and partnering with community members to increase article engagement.
• Collaborated with big tech companies like DocuSign, EA, Snap, and Amazon to promote partnered events, strengthen partnerships, and share open roles with our audience.

‍