
Summary
At Hued Songs, I managed all marketing and communications, leading social media strategy, content creation, and campaign execution to promote performances, events, and community initiatives. I developed visuals, wrote copy, coordinated influencers and email marketing, and built engagement strategies that amplified the voices of Black and Brown artists while deepening community connections.
- Increased Instagram followers by 70% and profile activity by 90%.
- Increased post interactions by 65% through event-focused and storytelling campaigns.
- Successfully marketed large-scale events such as Juneteenth and Give Miami Day, resulting in significant increases in ticket sales, donor contributions, and brand recognition.
- Led the marketing for performances at landmark venues like Vizcaya Museum & Gardens, turning them into cultural statements of presence and belonging.
Project Scope
Type of Project:
Social Media Management & Content Creation & Email Marketing
Duration:
2 Years
Deliverables:
Strategy and creation for social channels, including campaigns, graphics, newsletters, copywriting, and performance reporting.