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Hi! I’m
a
turning ideas
into content that connects, converts and captivates.
I'm a chronically online, culturally competent, Meme Queen. I blend cultural awareness with real-time data to create content that performs, and adapts. My humor alone lead to 10X increase in comments after working trending memes into the brand. I firmly believe that sharable content, is good content.
I approach social media as more than just marketing. It's community. I focus on making people feel seen, heard, and connected. I've grown a brand new community to 1,600  followers in under 4 weeks. I know how to translate a brand’s voice into content that not only performs, but brings people together. I build spaces that turn passive followers into active and loyal communities.
I Bring the Skills, You Bring the Snacks.
Social Media Strategy
Strategy That Starts With the Why
Behind every great post is a clear plan. I've crafted growth plans and campaigns that lifted engagement by 35% in 3 months. I craft platform-specific strategies that align with your goals, audience, and voice. From content calendars to campaign planning, I build the roadmap so  content feels cohesive, intentional, and impactful.
Graphic &Â Content Creation
Content That Clicks (Literally)
I create scroll-stopping content that blends creativity with performance. I've created visuals that drove a 25% higher click-through rate on Instagram. Whether it's Reels, static graphics, carousels, or stories, I design assets that reflect the brand, resonates with audiences, and sparks real engagement.
Social Media Management
Consistency Meets Creativity
I manage the day-to-day so brands stays active, relevant, and engaged. Creating campaigns that turned passive viewers into active buyers and donors leading to 72% more conversions. From scheduling and community management to real-time trend integration, I make sure social presence feels consistent, and responsive to what’s happening now.
Analytics &Â ReportingÂ
Data With Direction
Good content is creative. Great content is measurable. I track performance across platforms, translate numbers into insights, and use that data to continuously refine strategy. It’s not just about what worked, it’s about why, and what’s next.
Work That Speaks in Results. Explore a curated collection of bold, strategy-driven content designed to elevate brands and engage audiences. Every project showcases my focus on creativity and results.
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She very quickly went from working on our marketing and community management efforts to basically owning them. She's fully taken on the role and done plenty of things without us having to ask.
Joelle  has transformed the way I run my business. She’s built processes that bring structure and clarity, and she’s constantly suggesting ways to streamline social efforts and client onboarding, anticipating needs before I even have to ask. Joelle is approachable, thoughtful, and genuinely invested in the success of the people she works with.
"Joelle turns followers into a loyal community. Creative and reliable, she crafted meaningful content that drove engagement and connected authentically with our audience. Any team would be fortunate to work with her!"
“Joelle helped us fine-tune a marketing campaign, and I'm so grateful for her expertise! With her help, we were able to confidently send our newsletters and share our social media posts while knowing that everything was worded in a way that was heartfelt, inclusive, and true to our brand. I'd definitely recommend Joelle!”
Joelle is a pleasure to work with! She's super smart, creative in her problem solving, and an expert in her space.
"We brought on Joelle as a content creator at the start of 2023 and she's been awesome to work with! As a startup, we have a lot going on, but Joelle has been able to handle everything we've thrown her way."
I have experience creating strategy and content for Instagram, TikTok, LinkedIn, Facebook, and Twitter/Threads, as well as newer platforms like Bluesky.
Yes! I've worked with startups, nonprofits, tech companies, and personal brands. Both independently and collaboratively. I’ve led strategy, created content, and managed day-to-day execution as an independent and alongside marketing teams and external partners.
Some of my go-to tools include Canva, Adobe Creative Suite, Meta Business Suite, Later, Buffer, Hootsuite, Google Analytics, Notion, Figma, and native social platforms. I’m quick to learn new tools and adapt to client workflows.
Beyond likes and views, I focus on engagement, reach, follower growth, website traffic, conversions, and how well the content supports overall brand goals. I also use analytics to refine and optimize over time.
I stay tapped into trends (yes, I’m a chronically online Gen-Zer), combine that with brand voice and strategy, and it builds content that connects. I prioritize storytelling, timing, and consistency to turn followers into community.